H&M Recovered
$1M/Day through
Strategic Marketing
and Optimization.

The Business Challenge

H&M was losing $1M each day in revenue due to abandoned shopping carts. Their existing e-commerce platform struggled with slow load times, inconsistent user experiences, and a lack of alignment between digital marketing efforts and customer behavior. Leadership needed a solution that could deliver results quickly without disrupting ongoing operations.

The Strategic Solution

We developed a comprehensive plan that addressed the core issues impacting performance and customer retention:

• E-Commerce Optimization: Re-architected the online shopping experience to streamline navigation, improve load times, and reduce friction points in the checkout process.
• Data-Driven Insights: Analyzed customer behavior and cart abandonment trends to inform design and marketing decisions.
• Organizational Alignment: Realigned technology and marketing strategies to prioritize the customer experience.

The Measurable Outcome

• 75% faster page load times, improving customer satisfaction and retention.
• 90% reduction in support cost, an updated marketing strategy, and updated technical documentation.
• Increased checkout completion rates across all devices, with mobile conversions seeing the most significant improvement.

Key Takeaways for Business Leaders

1. Customer-Centric Strategy Wins: Aligning marketing and technology decisions with customer behavior delivers immediate ROI.
2. Data Should Guide Design: Real-time insights into user pain points create targeted, high-impact solutions.
3. Speed Matters: In competitive retail markets, even minor delays in performance can cost millions.