Our Approach
& Philosophy

It's not enough that you succeed; we make it difficult to fail.

We create systems that think, and stories that sell.

Work usually falls into two buckets: Strategy and Delivery.

Strategy: From Concept through Consensus

Every project starts as a conversation. We build alignment before we build anything else. From investor decks to multi-stakeholder roadmaps, our strategy tools help teams reach clarity fast—and stay aligned as the work scales.

• Strategy: Identify what matters, and why.
• Storytelling: Translate logic into language that moves people.
• Stakeholder Management: Keep everyone seen, heard, and accountable.

Delivery: From Execution through Measurement

Once we have stakeholder alignment, we design, build, and measure the results against the goal. Design shapes the experience, development ensures systems and scalability, and data keeps everyone on target. We create a continuous loop between vision and validation from day one.

• Design: Find the balance between elegance and functionality.
• Development: We deliver lightweight, scalable, documented tools.
• Data Analytics: We measure and manage success by your goals.

Check out our work, or contact us to get started.

What's in a name?

Our name combines two core principles: Maslow's Hierarchy of Needs, and Murphy's Law.

Maslow Murphy: Our Process

Maslow Murphy combines these two principles to help clients succeed by making it difficult to fail. We take a strategic approach to solving tactical issues:

1. Listen to your goals and guardrails
2. Perform an independent root cause analysis
3. Gain stakeholder consensus on the core issue, proposed solution, and desired outcome
4. Design and build the approved solution
5. Give you the tools to measure and manage the solution

When you work with Maslow Murphy, it's not enough that you succeed; we make it difficult to fail.